Tuesday , May 18 2021

Welcome to my blog: 'Ideas for the Corporate World'

Recent Posts

Big Banks: No Need To Rub It In

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They are considered to be the least trusted sectors of our day: banks and financial services. Therefore, it is of the utmost importance for banks to steer clear of messages that make consumers think more unfavorably about them than they already do. I have no doubt that banks are full of …

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How Financial Companies Can Inspire Trust


Since the economic crisis of 2008, the level of public trust in corporations has decreased precipitously. The distrust is more evident among banks and financial companies, the fast food industry, genetically modified food producers, and even governments and elected officials. Therefore, everyone has suddenly become fascinated by the …

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How Sony Can Boost Its Brand Image: Put More Super Gear On Display


We’ve heard it too many times: All the top professionals prefer this particular brand (and therefore it’s the best). It’s a unique position in the brand ranking hierarchy to be the brand preferred by the best.  Then you don’t have to remind your customers that you have something …

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How Much Does Apple Need To Respond To Ethical Demands?


For decades, management books have described how the world’s biggest brands have achieved dominance and captivated consumers worldwide. We have heard tales from Coke, Intel, Apple, McDonald’s, Procter & Gamble and other prominent players. Their work has been both glorified and vilified, but almost all of us have …

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How VW Can Regain Trust: Communicate The Opposite


The diesel emissions falsification disaster is a difficult case for Volkswagen because many fundamental brand values and beliefs towards VW have been damaged. Greed, arrogance, dishonesty and product deception were not at all a part of VW’s brand image in the past. But now, these negative traits have …

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