Wednesday , August 23 2017

Strategy

Apple’s lack of ethics is decreasing profits

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These days, we are catching a glimpse of what might be the future at Apple: Its continuous success of rising share prices, earnings and revenues might be over. A 27% decrease in share prices within a year is one sign of a changing tide: Financial experts at Bloomberg, …

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Harry Potter’s Marketing Empire Breaks Down

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Without a doubt, Harry Potter is one of the best-known fictional characters to inspire some of the most successful products of recent decades. Not only are the haunting tales of Potter’s adventures particularly well-crafted, the marketing empire has done well when it comes to captivating readers’ hearts, thereby eliciting …

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Stop glorifying terrorism and promoting ISIS

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Would you be offended if I glorified the members or actions of ISIS? Or if I said the Paris attackers were cunning and tactical? Or if I called Anders Behring Breivik savvy, dominant, resourceful, impressive, or even a mastermind? Of course, I wouldn’t say those things. Yet this …

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The One Idea That Could Save McDonald’s

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McDonald’s is in trouble. Sales have dropped (see WSJ), the brand image is weak, and the company seems to have lost its sizzle. Every other business magazine is writing a story about the decline of the brand (1, 2, 3, 4 etc.) and the company itself seems to be reacting …

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How Financial Companies Can Inspire Trust

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Since the economic crisis of 2008, the level of public trust in corporations has decreased precipitously. The distrust is more evident among banks and financial companies, the fast food industry, genetically modified food producers, and even governments and elected officials. Therefore, everyone has suddenly become fascinated by the …

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How Much Does Apple Need To Respond To Ethical Demands?

Apple

For decades, management books have described how the world’s biggest brands have achieved dominance and captivated consumers worldwide. We have heard tales from Coke, Intel, Apple, McDonald’s, Procter & Gamble and other prominent players. Their work has been both glorified and vilified, but almost all of us have …

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How VW Can Regain Trust: Communicate The Opposite

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The diesel emissions falsification disaster is a difficult case for Volkswagen because many fundamental brand values and beliefs towards VW have been damaged. Greed, arrogance, dishonesty and product deception were not at all a part of VW’s brand image in the past. But now, these negative traits have …

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