Tuesday , October 24 2017

Framing

Stop glorifying terrorism and promoting ISIS

STOP4

Would you be offended if I glorified the members or actions of ISIS? Or if I said the Paris attackers were cunning and tactical? Or if I called Anders Behring Breivik savvy, dominant, resourceful, impressive, or even a mastermind? Of course, I wouldn’t say those things. Yet this …

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The One Idea That Could Save McDonald’s

McDon2

McDonald’s is in trouble. Sales have dropped (see WSJ), the brand image is weak, and the company seems to have lost its sizzle. Every other business magazine is writing a story about the decline of the brand (1, 2, 3, 4 etc.) and the company itself seems to be reacting …

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VW’s scandal is a big opportunity for Mercedes Benz

BenzBluetech

Years ago, when Volkswagen was working on emissions problems regarding the EA189 TDI engine, they did not know how to keep nitrogen oxides (NOx) emissions within EPA‘s standards. Now it has been revealed that VW “solved” the problem by installing test-rigging software that activates low levels of emissions …

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How Financial Companies Can Inspire Trust

TRUST2

Since the economic crisis of 2008, the level of public trust in corporations has decreased precipitously. The distrust is more evident among banks and financial companies, the fast food industry, genetically modified food producers, and even governments and elected officials. Therefore, everyone has suddenly become fascinated by the …

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How Sony Can Boost Its Brand Image: Put More Super Gear On Display

sony2

We’ve heard it too many times: All the top professionals prefer this particular brand (and therefore it’s the best). It’s a unique position in the brand ranking hierarchy to be the brand preferred by the best.  Then you don’t have to remind your customers that you have something …

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How VW Can Regain Trust: Communicate The Opposite

VW PIC STD WEB

The diesel emissions falsification disaster is a difficult case for Volkswagen because many fundamental brand values and beliefs towards VW have been damaged. Greed, arrogance, dishonesty and product deception were not at all a part of VW’s brand image in the past. But now, these negative traits have …

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