Tuesday , October 24 2017

Advertising

Should Skoda stop using the “Simply clever” slogan?

simply clever w smoke

The aftermath of Volkswagen’s emissions scandal (nicknamed ‘dieselgate’) has just started. In September 2015, customers were told that the falsified emissions reports would affect not more than 482,000 cars, but since then, this number has risen to more than 11 million. That figure makes VW’s scandal counts as …

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Harry Potter’s Marketing Empire Breaks Down

HP Pottermore1

Without a doubt, Harry Potter is one of the best-known fictional characters to inspire some of the most successful products of recent decades. Not only are the haunting tales of Potter’s adventures particularly well-crafted, the marketing empire has done well when it comes to captivating readers’ hearts, thereby eliciting …

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Big Banks: No Need To Rub It In

RBS message2

They are considered to be the least trusted sectors of our day: banks and financial services. Therefore, it is of the utmost importance for banks to steer clear of messages that make consumers think more unfavorably about them than they already do. I have no doubt that banks are full of …

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