Wednesday , August 23 2017

Marketing

Should Skoda stop using the “Simply clever” slogan?

simply clever w smoke

The aftermath of Volkswagen’s emissions scandal (nicknamed ‘dieselgate’) has just started. In September 2015, customers were told that the falsified emissions reports would affect not more than 482,000 cars, but since then, this number has risen to more than 11 million. That figure makes VW’s scandal counts as …

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Harry Potter’s Marketing Empire Breaks Down

HP Pottermore1

Without a doubt, Harry Potter is one of the best-known fictional characters to inspire some of the most successful products of recent decades. Not only are the haunting tales of Potter’s adventures particularly well-crafted, the marketing empire has done well when it comes to captivating readers’ hearts, thereby eliciting …

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Stop glorifying terrorism and promoting ISIS

STOP4

Would you be offended if I glorified the members or actions of ISIS? Or if I said the Paris attackers were cunning and tactical? Or if I called Anders Behring Breivik savvy, dominant, resourceful, impressive, or even a mastermind? Of course, I wouldn’t say those things. Yet this …

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The One Idea That Could Save McDonald’s

McDon2

McDonald’s is in trouble. Sales have dropped (see WSJ), the brand image is weak, and the company seems to have lost its sizzle. Every other business magazine is writing a story about the decline of the brand (1, 2, 3, 4 etc.) and the company itself seems to be reacting …

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How Sony Can Boost Its Brand Image: Put More Super Gear On Display

sony2

We’ve heard it too many times: All the top professionals prefer this particular brand (and therefore it’s the best). It’s a unique position in the brand ranking hierarchy to be the brand preferred by the best.  Then you don’t have to remind your customers that you have something …

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