Tuesday , November 12 2019

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How VW Can Regain Trust: Communicate The Opposite

VW PIC STD WEB

The diesel emissions falsification disaster is a difficult case for Volkswagen because many fundamental brand values and beliefs towards VW have been damaged. Greed, arrogance, dishonesty and product deception were not at all a part of VW’s brand image in the past. But now, these negative traits have …

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