Tuesday , May 18 2021


When Flipping A Coin Sets The Fate Of A Nation


A ship with an august history is lost at sea. A dense fog has encompassed the ship, and the crew suspects that the navigation instruments are damaged.  No one seems to know the right direction to take in order to avoid encounters with reefs, shallow seas and bad …

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Opposite branding will damage your brand


Many years ago, Volvo was looking for a new marketing strategy to make its cars seem more exciting. Well known for making the world’s safest cars, often favored by middle-aged people, Volvo decided to put out a new message to the market: Volvos can also be fast and …

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A huge market opportunity in the sushi-industry

sushi front pic

One particular habit of the sushi-industry has become a hurdle for growth in the industry as a whole. The habit if using too much plastic food containers: For the sushi-industry, too much usage of plastic food containers is not only evoking negative thoughts towards the environment, it also dilutes the …

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Facebook needs to make three vital changes

FB cover pic3

People have started to think more negatively about Facebook than before because the giant, used by 1,9 billion people, has become a synonym for negative influences on peoples lives. For years, we’ve known it’s too much addictive and many are losing sleep over social media in general. But …

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Trump’s claim debunked

DT Pic Front

An endless number of Donald Trump’s claims have officially been debunked at a number of times. It is almost as you can assume that any new claim from him is more likely to be false, than true. That’s quite a peculiar fact when you think about that he is the …

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The Assumption Fallacy

SIZE 2C - The Danger of Assuming w TAG

Recently, Porsche ran an advertising campaign to promote their new Cayenne S E-Hybrid electric/gasoline SUV in Scandinavia. The core aim of the campaign was to establish awareness that the new vehicle had been manufactured by the most skilled designers and engineers in the car industry, and the tag …

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Should Skoda stop using the “Simply clever” slogan?

simply clever w smoke

The aftermath of Volkswagen’s emissions scandal (nicknamed ‘dieselgate’) has just started. In September 2015, customers were told that the falsified emissions reports would affect not more than 482,000 cars, but since then, this number has risen to more than 11 million. That figure makes VW’s scandal counts as …

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Apple’s lack of ethics is decreasing profits

Apple Logo Pic1

These days, we are catching a glimpse of what might be the future at Apple: Its continuous success of rising share prices, earnings and revenues might be over. A 27% decrease in share prices within a year is one sign of a changing tide: Financial experts at Bloomberg, …

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Harry Potter’s Marketing Empire Breaks Down

HP Pottermore1

Without a doubt, Harry Potter is one of the best-known fictional characters to inspire some of the most successful products of recent decades. Not only are the haunting tales of Potter’s adventures particularly well-crafted, the marketing empire has done well when it comes to captivating readers’ hearts, thereby eliciting …

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Stop glorifying terrorism and promoting ISIS


Would you be offended if I glorified the members or actions of ISIS? Or if I said the Paris attackers were cunning and tactical? Or if I called Anders Behring Breivik savvy, dominant, resourceful, impressive, or even a mastermind? Of course, I wouldn’t say those things. Yet this …

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The One Idea That Could Save McDonald’s


McDonald’s is in trouble. Sales have dropped (see WSJ), the brand image is weak, and the company seems to have lost its sizzle. Every other business magazine is writing a story about the decline of the brand (1, 2, 3, 4 etc.) and the company itself seems to be reacting …

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VW’s scandal is a big opportunity for Mercedes Benz


Years ago, when Volkswagen was working on emissions problems regarding the EA189 TDI engine, they did not know how to keep nitrogen oxides (NOx) emissions within EPA‘s standards. Now it has been revealed that VW “solved” the problem by installing test-rigging software that activates low levels of emissions …

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Big Banks: No Need To Rub It In

RBS message2

They are considered to be the least trusted sectors of our day: banks and financial services. Therefore, it is of the utmost importance for banks to steer clear of messages that make consumers think more unfavorably about them than they already do. I have no doubt that banks are full of …

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How Financial Companies Can Inspire Trust


Since the economic crisis of 2008, the level of public trust in corporations has decreased precipitously. The distrust is more evident among banks and financial companies, the fast food industry, genetically modified food producers, and even governments and elected officials. Therefore, everyone has suddenly become fascinated by the …

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How Sony Can Boost Its Brand Image: Put More Super Gear On Display


We’ve heard it too many times: All the top professionals prefer this particular brand (and therefore it’s the best). It’s a unique position in the brand ranking hierarchy to be the brand preferred by the best.  Then you don’t have to remind your customers that you have something …

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How Much Does Apple Need To Respond To Ethical Demands?


For decades, management books have described how the world’s biggest brands have achieved dominance and captivated consumers worldwide. We have heard tales from Coke, Intel, Apple, McDonald’s, Procter & Gamble and other prominent players. Their work has been both glorified and vilified, but almost all of us have …

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